Ermolaeva Yu.V. Sustainable business models of charity second-hands in Russia. Financial markets and banks, 2020. No. 6, pp. 50-55.

Текст статьи/выпуска на сайте журнала URL: http://www.finmarketbank.ru/upload/iblock/dba/%E2%84%966%202020.pdf (дата обращения 03.01.2021)

Abstract

The social – environmental entrepreneurship in Russia began to develop only in 2010 within the concept of second-hand stores and thrift stores. In Russia green NGO and business sector represented as social network, supporting their own environmental life cycle of recyclable garments. From 90’s XX cent until nowadays it’s grew up from traditional second hands models, isolated in fashion market for sustainable green business with high level of promotion citizens activity, environmental responsibility, but stay in the low level of payback. There are created new ecological and business sustainable communications models in green fashion, that existed only in close link with other green organizations. In the process of case studying studying, author found three types of effective green models in collaboration: 1) collaboration between the fashion industry and other industries (2) cross-sector collaboration, (3) NGOs partnerships. The most big networks created slow value creation model using hybrid system: business chains and communications with picking up and recycling of garments ang NGO’s chains for organizing the part of charity activities. The spreading these kinds of green fashion business models in Russia can be productive as the examples of successful small and middle business activities The social – environmental entrepreneurship in Russia began to developonly in 2010 within the concept of second-hand stores andthrift stores. In Russia green NGO and business sector representedas social network, supporting their own environmental life cycle ofrecyclable garments. From 90’s XX cent until nowadays it’s grew upfrom traditional second hands models, isolated in fashion marketfor sustainable green business with high level of promotion citizensactivity, environmental responsibility, but stay in the low level of payback.There are created new ecological and business sustainablecommunications models in green fashion, that existed only in closelink with other green organizations. In the process of case studyingstudying, author found three types of effective green models in collaboration:1) collaboration between the fashion industry and otherindustries (2) cross-sectorcollaboration, (3) NGOs partnerships.The most big networks created slow value creation model usinghybrid system: business chains and communications with pickingup and recycling of garments ang NGO’s chains for organizing thepart of charity activities. The spreading these kinds of green fashionbusiness models in Russia can be productive as the examples ofsuccessful small and middle business activities