HUMANITIES OF THE SOUTH OF RUSSIA Scientific - educational journal 2017. No5 Table of Contents To readers 9-12 MODERN RUSSIAN SOCIETY Sense As a Quality and Essential Characteristic of Sociology of Life Zhan T. Toshchenko 13-28 Xenophobia in the South of Russia: Carriers of Intolerant Attitudes Vladimir I. Mukomel 29-47 From the Solution of Women Issue to a New Gender Order: Movement in the Modes of Social Time Galina G. Sillaste 48-62 Social Effectiveness of State Youth Policy and State Social Support of Youth: the Synthesis of Priorities and Goals Alexander E. Stradze 63-72 PHILOSOPHY AND SOCIETY Social Inertia in Adaptive Practices of Day to Day Existence in Russian Society Maxim A. Gnatyuk 73-81 Antropocentric Model of Communication in the Context of Value Preferences of Television Audience Evgeny Ya. Dugin, Oleg A. Kupriyanov 82-91 Cultural and Historical Context of the Demonstrative Consumption Practices in the Everyday Sociocultural Space Ilya V. Pechkurov 92-99 Power as a Matter of Philosophical Anthropology Sergey S. Chernykh 100-108 The Definition of the Subject of Teoretical Psychology in P.D. Yurkevich Philosophy Marina A. Sharova 109-118 CULTURE AND GLOBALIZATION Design and Ciberspace in the Development of a Creative Personality of New Generation Elena A. Goryacheva, Irina A. Klimenko 119-127 The Problem of Self-Determination in Russia (to the Question about the Phenomenon of National Identity Under Globalization Conditions) Elena L. Pavlova, Irina V. Lipchanskaya 128-137 The Spiritual Sphere Political Resource of the Society and Its Role in the Ensuring the Spiritual Security of the State Olga M. Shevchenko, Lyudmila L. Shtofer 138-150 SOCIO-POLITICAL AND ETHNICAL PROCESSES IN THE SOUTH OF RUSSIA Russian-Ukrainian Relations in the Evaluations of the Youth of the Border Region (on the Example of the Rostov Region) Anton V. Serikov 151-162 Meanings of Russian Policy in the Sphere of Interethnic Relations: the View of Scientists of the South of Russia Galina S. Denisova, Ilya V. Pechkurov, Vitaly P. Khotsenko 163-174 SOCIAL STRUCTURE AND SOCIAL INSTITUTIONS IN MODERN SOCIETY Implementation of Foreign Experience of Regulation of Inter-Ethnic Relations in the Context of Local Government Development in the Russian Society Yury G. Volkov, Alexander K. Degtyarev, Konstantin V. Vodenko 175-185 Professional Positions of the Military Personnel in the South Russian Cities in Terms of Precarization Processes Ludmila V. Klimenko, Pavel V. Zayats, Inna Yu. Khromushkina 186-197 Social Functions of Small Entrepreneurship in Modern Russia Viktor V. Krivopuskov, Pavel V. Razov, Yury Yu. Volkov 198-205 The Influence of Plabor Relations Recariation on the Professional Identity of Doctors (the Example of Kazan) Olga S. Mosienko 206-219 Theoretical Aspects of the Study of Patrioticism in Its Connection with Civil Identity Formation of the Youth in Modern Russian Society Oksana Yu. Uzunova 220-231 Institutions of Civil Society and Civic Participation in Public Opinion in the North Caucasus: the Example of Kabardino-Balkaria and Karachay-Cherkessia Murat Z. Shogenov, Alexey N. Gunya, Khyzyr V. Mashukov, Aslan M. Aslan M. Chechenov, Nazir A. Chemaev 232-245 ECONOMY AND MANAGEMENT Population Needs As a Factor of Conflictogenic Potential Vitaliy M. Belousov 246-256 Corporate Culture As the Most Priority Social Technology of the Development of Team Creative Potential of Managers in Russian Commercial Organizations Marina Yu. Bazovaya 257-263 Institutionalization of Illegal Practices in Russian Small Business Viktor G. Evsyukov 264-275 HIGHER EDUCATION: PROBLEMS AND PROSPECTS Ecological Education in Russian Universities: Civil Activism in Formal Education Natalya V. Levchenko 276-286 The Specificity of Vocational Professional Education in Modern Russia Olga V. Fetisova, Victor V. Shekhovtsov 287-296 SCIENTIFIC LIFE (Un) Making Europe: Results of the 13th Eca Conference Sergey A. Kravchenko 297-311 SCIENTIFIC VIEWS OF THE LEADING SCIENTISTS IN THE SOUTH OF RUSSIA Professor A.V. Lubsky’s Anniversary 312-326 REWIEWS Thoughts about the mental program and its impact on the behavior Georgy I. Gerasimov 327-332 Interethnic relations in Russia: Problems and Perspectives (Review of the Monograph "Value Policy and Institutional Practices in the Sphere of Interethnic Relations in Economically Developed Countries with a Complex Ethno-Cultural Structure") Evgeniy M. Kharitonov 333-338 RULES FOR AUTHORS Rules for Authors 339-342