HUMANITIES OF THE SOUTH OF RUSSIA Scientific - educational journal 2018. No6 Table of Contents To readers P.9-12 SCIENTIST’S ANNIVERSARY Mironov A.V. 50 Years in the Service of Science and Education P.13-15 MODERN RUSSIAN SOCIETY Education and National-State Security of Russia Anatoly V. Mironov P.16-25 The State of Russian Culture: the Expert Assessments and Attitudes of the Population Oleg I. Karpukhin, Sergei N. Komissarov P.26-40 Inter-Ethnic Interaction in the South of Russia as a Subject of Scientific Research Galina S. Denisova, Anatoly V. Lubsky, Valeria P. Voytenko P.41-56 Ethno-Confessional Identity of the Southern-Russian Population: Dihotomy of the National and Religious Components Andrey V. Bedrik, Natalia K. Bineeva, Angela N. Dyachenko P.57-66 CULTURE AND GLOBALIZATION The Paradigm Shift in the Emerging Media-Landscape: Trends and Approaches to Understanding Ashkhen V. Abovyan P.67-77 Visual Navigation Design in the Infrastructure of a Modern City as a Factor of Personal Socialization Elena A. Goryacheva, Irina A. Klimenko P.78-85 Transformation of Manipulative Practices in Modern Media and Journalistic Ethics in the Digital Age Tatyana F. Kapitan P.86-95 Consumerist Dimension of the Students’ Gastronomic Culture Lyudmila V. Klimenko, Sergey G. Goryaynov, Pavel E. Budaev P.96-104 Erosion of Identity in Postmodernism Ekaterina S. Maslova P.105-111 Affective Aspect of Buddhist Identity Irina B. Chernova, Lidiya A. Konovalova P.112-120 SOCIAL STRUCTURE AND SOCIAL INSTITUTIONS IN MODERN SOCIETY Prospects for the Development of SociallyOriented Non-profit Organizations as the Subjects of Civil Society Vitaliy V. Kovalev, Oksana V. Bogdanova P.121-127 The Institutionalization of Professional Sport in Modern Russian Society Vladimir V. Kozhin P.128-136 Socio-Cultural Causes of Corruption in Russia Vladimir P. Kutitsky P.137-144 Development of Social and Labor Relations in the System of Higher Education on the Basis of Social Partnership Galina Yu. Lazareva P.145-156 Sociological Dimension of Doctors' Professional Identity in Rostov-on-Don Aleksandr V. Popov, Oxana A. Nor-Arevyan P.157-172 Deformation of the Economic Behavior and Consumer Practices of the Russian Youth in the Context of the Escalation of the Consumption Society Values Nikolay V. Talalaev P.173-184 The Impact of New Media on the Transformation of Communicative Practicies of Doctors in the Context of Mediatization of Society Anna S. Frolova P.185-199 Prestige and Motives of Choice of Profession in Appraises of Young Teachers in Rostov-on-Don Galina Ig. Chikarova P.200-211 EXPERTISE Journal Guide: New Ideas in Sociological Sciences in the South of Russia in 2018 P.212-216 To the 100th Anniversary of Yu.A. Zhdanov The Memory about Yu.A. Zhdanov Vladimir I. Kolesnikov P.217-219 When the Past is Future Mustafa I. Bilalov P.220-233 Yury Zhdanov - Universal Scientist, Science and Education Organiser in the South of Russia Anatoly V. Belov P.234-252 REWIEWS The future of the Russian economy (About the book «Exploring the Future of Russia's Economy and Markets» (Exploring the Future of Russia's Economy and Markets)) Yury Yu. Volkov P.253-257 SCIENTIFIC LIFE The Life and Scientific Heritage of Professor A.M. Ladyzhensky Ivan A. Ivannikov P.258-268 XII Zhdanov Readings “Formation of Russian, Ethno-National and National-Civic Identities in Regional Communities in the South of Russia”: Main Problems and Results of the Academic Community P.269-275 BOOKS SUBMITTED TO THE JOURNAL Books Submitted to the Journal P.276-288 RULES FOR AUTHORS Rules for Authors P.289-293 The Materials Published in the Journal “Humanitarian of the South of Russia” in 2018 The Materials Published in the Journal “Humanitarian of the South of Russia” in 2018 P.294-302