Rostovskaya T.K., Shabunova A.A., Bagirova A.P. The concept for corporate demographic policy of Russian enterprises in the framework of corporate social responsibility. Economic and Social Changes: Facts, Trends, Forecast, 2021, vol. 14, no. 5, pp. 151–164. DOI: 10.15838 ...

Abstract

National priorities in the development of Russian society in the field of demography are related to population reproduction, health preservation, decrease in working-age mortality, increase in life expectancy, etc., and also correlate strategically with the effective functioning of business. This brings to the fore the need to develop, implement and elaborate on corporate social policy in general and corporate demographic policy in particular. The aim of the study is to analyze social policy pursued by major Russian corporations (PAO Severstal, Magnitogorsk Iron & Steel Works PJSC, Gazprom Neft PJSC, PJSC Lukoil, JSC Russian Railways, PJSC PhosAgro, PJSC Acron) and substantiate the concept for corporate demographic policy of enterprises. We consider prerequisites for the establishment and implementation of corporate demographic policy in Russian society. We have found that at the present stage of its development, corporate social responsibility is most often reduced to cash payments and participation of enterprises in individual social projects. The article analyzes social policy practices that Russian companies are implementing and that are directly related to demographic issues (childcare allowances, employee benefits, health resort treatment, etc.). We look into the approaches to understanding corporate demographic policy and its effectiveness; we show the benefits of implementing corporate demographic policy at Russian enterprises. Such benefits include promotion of business reputation, reduction in social tension, participation of enterprises in addressing demographic development issues, etc. According to some studies, the introduction of corporate health promotion programs can reduce disability losses from a number of causes by almost 30%. The practical significance and scientific novelty of our research consists in the development of a concept for corporate demographic policy of Russian enterprises, definition of its targets, implementation mechanisms and substantiation of the expected results, which consist in enhancing the effectiveness of state demographic policy as a whole and improving the results of implementation of corporate programs.

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Content (in russ)