Chumikov A.N. Sociological aspects of strategic planning and project activity in regional and municipal contexts. In: Sociological support of strategic management of development of regions and municipalities of Russia: collection of articles ...

Abstract

Strategies for promoting the territory within the framework of territorial branding are considered. Using concrete examples, the factors and driving forces of effective territory marketing are identified. The importance of sociological support of precedent and situational branding of places is emphasized.

Content (in russ)