Trofimova I.N. Russian education on the way to the market: conceptual foundations and goals of management. Sociodynamics. – 2021. – № 12. – P. 20 - 31. DOI: 10.25136 ... Trofimova I.N. Russian education on the way to the market: conceptual foundations and goals of management. Sociodynamics. – 2021. – № 12. – P. 20 - 31. DOI: 10.25136/2409-7144.2021.12.36679 URL: https://en.nbpublish.com/library_read_article.php?id=36679ISSN 2409-7144DOI 10.25136/2409-7144.2021.12.36679Posted on site: 06.01.22 AbstractScientific and technological progress leads to significant economic and social changes and makes special demands on the field of education, primarily in terms of training modern personnel. The article examines the problems of Russian higher education in the context of the dissemination of ideas and practices of new public management (NPM). It is shown that the effectiveness of education and its return to the economy remains low. The conclusion is the importance of the quality of managerial influence, the purpose of which should be not only the return, but, above all, the development of human capital.