Komissarov, Sergey N.; Vasilyev, Nikolay A. (2021). “New Social World: The Great Power of the Network”. Journal of Social Sciences: Transformations & Transitions (JOSSTT) 1(02):08.

Òåêñò ñòàòüè íà ñàéòå æóðíàëà URL: https://www.eruditus-journals.com/index.php/josstt/article/view/20/41 (äàòà îáðàùåíèÿ 10.01.2022)

Abstract

At the early beginning of the 21st century, it was impossible to imagine how fast the Internet would develop. It was alsonot obvious that the worldwide network would actually become available in all parts of the planet, and the network itself would become the basis for the birth and development of new global products - social networks, communications, andservices. According to the International Telecommunication Union, the Internet and new digital products along twentyyears have almost completely absorbed the population of developed countries (87%) and are growing rapidly in developing countries (47%)1. The affordable cost of communication for the majority of the population together with freecommunication services create the basis for the emergence of not only new products but also a constant increase in thenumber of digital services, which quite recently could only be obtained offline. Together with large digital governmentservices, commercial networks, communicators, and services are creating a new social structure capable of independentmachine learning and development. The work aims to show that much faster than it was supposed new digital productswill intertwine with each other, forming a new social platform, which is called a New Social World. The analysis of sociological works on this topic together with an analysis of practical research on the Internet and new digital productsconfirms this assumption. Despite strict user agreements, global online monitoring, constant online control and fullaccess to the data of each user, more and more people become users of social networks and services, and most socialnetwork users become loyal users of other new products and services, easily switching on digital consumption and consumption of real products and services provided online. The new social reality, generated by the powerfulinterweaving of the world's digital products and services will forever change the sociocultural and media world. Anurgent and constant study of this phenomenon is necessary since the ways of its further development are unpredictableboth in relation to the existence of traditional, social, national identification and with the existence of traditional stateinstitutions and statesAt the early beginning of the 21st century, it was impossible to imagine how fast the Internet would develop. It was alsonot obvious that the worldwide network would actually become available in all parts of the planet, and the network itself would become the basis for the birth and development of new global products - social networks, communications, andservices. According to the International Telecommunication Union, the Internet and new digital products along twentyyears have almost completely absorbed the population of developed countries (87%) and are growing rapidly in developing countries (47%)1. The affordable cost of communication for the majority of the population together with freecommunication services create the basis for the emergence of not only new products but also a constant increase in thenumber of digital services, which quite recently could only be obtained offline. Together with large digital governmentservices, commercial networks, communicators, and services are creating a new social structure capable of independentmachine learning and development. The work aims to show that much faster than it was supposed new digital productswill intertwine with each other, forming a new social platform, which is called a New Social World. The analysis of sociological works on this topic together with an analysis of practical research on the Internet and new digital productsconfirms this assumption. Despite strict user agreements, global online monitoring, constant online control and fullaccess to the data of each user, more and more people become users of social networks and services, and most socialnetwork users become loyal users of other new products and services, easily switching on digital consumption and consumption of real products and services provided online. The new social reality, generated by the powerfulinterweaving of the world's digital products and services will forever change the sociocultural and media world. Anurgent and constant study of this phenomenon is necessary since the ways of its further development are unpredictableboth in relation to the existence of traditional, social, national identification and with the existence of traditional stateinstitutions and states At   the early beginning of the 21st century, it   was impossible to imagine how fast the Internet would develop. It was alsonot obvious that the worldwide network would actually become available in all parts of the planet, and the network itself would become the basis for the birth and development of new global products - social networks, communications, andservices. According to the International Telecommunication Union, the Internet and new digital products along twentyyears  have  almost  completely  absorbed the  population of  developed  countries  (87%)  and are  growing rapidly  in developing countries (47%)1. The affordable cost of communication for the majority of the population together with freecommunication services create the basis for the emergence of not only new products but also a constant increase in thenumber of digital services, which quite recently could only be obtained offline. Together with large digital governmentservices, commercial networks, communicators, and services are creating a new social structure capable of independentmachine learning and development. The work aims to show that much faster than it   was supposed new digital productswill intertwine  with  each  other,  forming  a  new  social  platform,  which  is  called  a  New Social  World.  The  analysis  of sociological works on this topic together with an analysis of practical research on the Internet and new digital productsconfirms  this  assumption. Despite  strict  user agreements,  global  online  monitoring,  constant  online  control  and fullaccess to the data of each user, more and more people become users of social networks and services, and most socialnetwork  users become loyal  users of  other  new  products  and  services,  easily  switching  on  digital  consumption  and consumption  of  real  products  and  services  provided  online.  The  new  social  reality,  generated  by  the  powerfulinterweaving  of  the  world's digital  products  and services  will forever  change  the  sociocultural  and  media  world.  Anurgent and constant study of this phenomenon is necessary since the ways of its further development are unpredictableboth in relation to the existence of traditional, social, national identification and with the existence of traditional stateinstitutions and states

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