Lilia Suchocka, Aziza Yarasheva, Elena Medvedeva, Olga Aleksandrova, Natalya Alikperova, Sergey Kroshilin. Modern media space and financial literacy of young people. Humanities and Social Sciences. Research Journal 29, No. 1 (2022), pp 61-71. DOI: https: ...

Текст статьи на сайте журнала URL: http://doi.prz.edu.pl/pl/publ/einh/601 (дата обращения 23.06.2022)

Abstract

Introduction: The Internet in the modern world is an integral part of the formation of culture and the educational potential of society. The relevance of studying its impact on the individual and the social strata of society is due to its structural and functional possibilities: it is becoming an institution of socialization of new generations, actively embedded, including in educational systems. However, from the perspective of science, it is important to understand the impact of the Internet on the formation of basic values, cultural characteristics, and attitudes in young people, particularly in the field of financial behavior, which correlate with the economic activity of individuals. Purpose of the Study: to substantiate the role and influence of modern media space (Internet and social media) on the formation of models of financial behavior of young people. Research Methods: The research methods used were content analysis of social media, in particular, the social network Instagram (analysis of the content of bloggers who position themselves as experts in the field of financial management), as well as a mass survey of young people and in-depth structured interviews with experts in the field of financial market and financial behavior. The residents of Moscow as the leading financial center of Russia were studied. Findings: the results obtained allow us to analyze the presence of a serious influence on the formation of financial culture and financial behavior of young people in the modern media space: content, popular social media, social networks, as well as to form various models of financial behavior. Ultimately, all this affects the practical choices and day-to-day activities of the country's young population. Conclusion: The influence of the modern media space in the development of youth policy and also bloggers in the field of education, advice and other activities related to improving financial literacy and the culture of the population should be taken into account.

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