Peshkova V.M. Ethno-cultural branding as a factor in the development of russian small-sized towns. In: Sociocultural potential of small towns of Russia: collection of articles ... Peshkova V.M. Ethno-cultural branding as a factor in the development of russian small-sized towns. In: Sociocultural potential of small towns of Russia: collection of articles / Ed. M. F. Chernysh, V. V. Markin; FCTAS RAS. – M.: FCTAS RAS, 2022. P. 128-141.Глава из книги: Социокультурный потенциал малых городов России: сборник статей / Отв. ред. М. Ф. Черныш, В. В. Маркин; ФНИСЦ РАН. – М.: ФНИСЦ РАН, 2022. – 212 с.ISBN 978-5-89697-401-7 DOI 10.19181/sbornik.978-5-89697-401-7.2022.9Posted on site: 07.11.22Текст статьи.AbstractThe article focuses on ethno-cultural branding as one of the popular models for creating and promoting an attractive image of a small-sized Russian city. The empirical analysis is based on the materials of the All-Russian competition of the best projects to create a comfortable urban environment (2018–2021). Despite the wide variety of concepts they are united by an emphasis on the ethnic characteristics of local identity, which is then conceptualized and developed in design and in architectural solutions. Depending on how ethnic characteristics are presented in specific small architectural forms and their decoration, design of landscapes and parks, and other landscaping elements, it is proposed to conditionally distinguish four groups of projects, and, accordingly, four types of ethno-cultural branding.Content (in russ)hide table of contentsshow table of contents