Nikovskaya L.I. Blogging as a rapidly growing institution of public policy in the context of an emerging network society. Socio-political research. 2022. No. 4 (17). Pp. 5-17.

Текст статьи на сайте журнала URL: https://spi.yspu.org/wp-content/uploads/sites/22/2022/12/SPI_2022-%E2%84%964-Vosstanovlen-5-17.pdf (29.12.2022)

Abstract

Network communication becomes a system-forming basis for the reproduction and functioning of the political and state sphere, largely determining the format of the emerging socio-political relations. The increasing importance of communication and reflection factors in modern management models has actualized the concepts of co-management and coordination as the main forms of managerial influence, which assume the interdependence and interest of actors in joint actions. In these conditions, the Internet space becomes a universal information environment that significantly complements and expands the capabilities of the usual socio-political reality. Blogging is becoming a new and very advanced institution of public policy in the context of the emerging network society, which began to form rapidly on the basis of the democratic nature of horizontal network communication and the ability to self-organize social networks. Blogging means such a communicative activity of people who create their own content and form a certain interaction around it. A special kind of blogging is political blogging, which is most closely related to online public policy. This type of blogging expands the scope of political communication, making it more democratic, accessible and operational. The article provides a specific case of the functioning of the political blog of the mayor of Moscow D. Volkov, who allowed a large number of citizens of the city to join large public projects and programs from the individual level, actualized the process of self-organization of various network and local communities in the context of their connection to the project capabilities of the urban/federal development context and demonstrated an increase in the importance of the communicative effectiveness of state/municipal management. Blogging included in the system of state/municipal administration is a very effective way that destroys old bureaucratic models and breaks through the trend of new formats of hybrid organization of social communications in the public space.