Institute of Sociology
of the Federal Center of Theoretical and Applied Sociology
of the Russian Academy of Sciences

Gorina T.I. Adaptive strategies of entrepreneurs during the pandemic. In: Informal employment in Russia and Mongolia in modern conditions: Col. monograph ...



Gorina T.I. Adaptive strategies of entrepreneurs during the pandemic. In: Informal employment in Russia and Mongolia in modern conditions: Col. monograph / scientific ed. Z. T. Golenkova, ed. D. D. Badaraev. – Ulan-Ude: Publishing House of the BNC SB RAS, 2023. P. 94-125.
ISBN 978-5-7925-0663-3
DOI нет

Posted on site: 14.01.24

 


Abstract

The study of the impact of pandemic restrictions on the activities of entrepreneurs has become especially relevant in the light of the global transformations in the business environment that have no analogues in history. For all participants in this process, situations of stress and uncertainty in any sphere of life were overwhelming. Representatives of the business environment faced a key effect – the possibility of losing the main source of financial security. However, it is precisely in such difficult situations, when established adaptation models turn out to be ineffective, that new opportunities for development and innovation arise. Entrepreneurs were forced to quickly rebuild and look for new ways to survive. In this process, their attitudes, activity and purposeful actions have become factors determining the success and effectiveness of their fight against the negative consequences of the crisis for their business.

Content (in russ)


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