Batykov I.V. The legal role of notoriety factor in the functioning of trademarks. Modern science: actual problems of theory and practice. series economics and law. 2019. No. 5. Pp. 95-100.

Abstract

The article presents the analysis of cause-and-effect relations that connect the phenomenon of trademark notoriety with its legal consequences. For the purpose of the analysis, the author researches four problems - the choice of causality concept which is adequate to the legal situation, the analysis of the general model of trademark functions, the identification of how the notoriety factor influences the functioning of trademarks, and the consideration of the legal consequences of the influence.