Basheva O. A., Gomanova S. O., Ermolaeva Y. V. (2024) The Position of Volunteers in the Emer-gency Response System: Results of an Analysis of Russian Media Discourse. Monitoring of Pub­lic Opinion: Economic and Social Changes. No. 2. P. 203–225. https: ...

Òåêñò ñòàòüè íà ñàéòå æóðíàëà URL: https://www.monitoringjournal.ru/index.php/monitoring/article/view/2388 (äàòà îáðàùåíèÿ 16.05.2024)

Abstract

The  article  presents  the  results  of  a  qualitative  and  quantitative  analysis  of  the  Russian  media  materials  on  the  emergency  /  rescue  volunteering for 2018–2019, carried out using frame analysis proposed by D. Snow and R. Benford. This approach involves identifying three  central  frames,  diagnostic, prognostic, and motivational, to identify  a  problem  situation,  interpret  the reasons for its occurrence, evaluate it, and develop recommendations for its resolution. The diagnostic frame illustrates the scale and functionality of the volunteer movement, the nature of its integration into the emergency response system through a  description  of  the  system  of  interactions  with  official  services,  and  problematic aspects in the field of emergency response that contribute to the development of the volunteer rescue movement. The latter include a lack of local specialists, large territories, bureaucratic obstacles, etc. Within the diagnostic frame, the authors highlight the image of a volunteer, which is formed in the media dually   —  as the self-representation of volunteers and as ideas that develop in the minds of other participants in communication. The authors assume that the dual image adapts to the requirements of the current situation in the country, characterized by the need for volunteer participation in emergency response, and is endowed with ideological and social values that meet public needs.The  prognostic  frame  shows  the  prospects  and  conditions  for  the  development of the volunteer movement, as well as its potential in increasing the efficiency  of  the  emergency  response  system  (the  official  discourse  implies  increasing support for volunteerism, reducing its spontaneity and transforming it into a competent and controlled resource of emergency response forces).The motivational frame shows what real benefits it already brings and can bring in the future. Volunteers are considered a necessary «resource» and assistance to professional services due to the geo-graphical scale of Russia, the lack of full-time rescue workers, and the availability of local knowledge and technologies for volunteers.