Karepova S.G., Nekrasov S.V., Pinchuk A.N. Sociocultural transformations of modern Russian society: key trends and their reflection at the level of mass consciousness. Sociology. 2024. No. 8. Pp. 165-172. Karepova S.G., Nekrasov S.V., Pinchuk A.N. Sociocultural transformations of modern Russian society: key trends and their reflection at the level of mass consciousness. Sociology. 2024. No. 8. Pp. 165-172.ISSN 1812-9226DOI 10.24412/1812-9226-2024-8-165-178РИНЦ: https://elibrary.ru/item.asp?id=69168041Posted on site: 26.09.24Текст статьи/выпуска на сайте журнала URL: https://soziologi.ru/upload/iblock/f16/8x94avhflxxsux7pkrr67pmeio7cx318/_СОЦ_08_2024_FIN_10.09.2024.pdf (дата обращения 26.09.2024)AbstractThe article is devoted to the study of a number of qualitative changes occurring in the social and cultural spheres of Russian society in the 2020’s with the use of statistical data. These processes are examined in the influence light of the economic, political and technological factors determining them, globalization, urbanization as well. The authors analyze the key trends of these transformations and their impact on mass consciousness, cultural identity and social structures from their point of view. Special attention is paid to globalization and cultural integration, changes in social structure, migration processes and their impact on identity, as well as the role of the media in the formation of mass consciousness.