Voronin G.L., Rykhtik A.I. The process of building communications between the university and applicants in the situation of choosing a university. Bulletin of the Nizhny Novgorod University named after N.I. Lobachevsky. Series: Social Sciences. 2024. No. 2 (74). Pp. 75-84. DOI: 10.52452 ... Voronin G.L., Rykhtik A.I. The process of building communications between the university and applicants in the situation of choosing a university. Bulletin of the Nizhny Novgorod University named after N.I. Lobachevsky. Series: Social Sciences. 2024. No. 2 (74). Pp. 75-84. DOI: 10.52452/18115942_2024_2_75.ISSN 1811-5942DOI 10.52452/18115942_2024_2_75РИНЦ: https://elibrary.ru/contents.asp?id=68451528Posted on site: 01.11.24Текст статьи на сайте журнала URL: http://www.vestnik-soc.unn.ru/ru/nomera?anum=12338 (дата обращения 01.11.2024)AbstractIn order to study the process of communication between the university and applicants in the summer of 2023, a survey was conducted among applicants from Nizhny Novgorod universities. There were analyzed of aspects influencing applicants in the communication process with the university. There were considered issues of independent participation of applicants in the communication process with the university, the influence of the immediate environment and external factors (advertising, brochures, news from the university's website and social networks). Preferred channels of communication with the university and opinion leaders among applicants were identified.