Reznikov M.Yu. Neurosociology. Theory of the Cognitive Field. Sociology. 2024. No. 9. P. 164-167. DOI 10.61726

Abstract

The article discusses the theory of the cognitive field based on neurosociology, which examines social groups as a single “organism” with an analogy to neural connections. The theory draws on the ideas of Kurt Levin and others to describe the dynamic structure of interactions within groups. The main unit of this cognitive field is a “brairon” – an analogue of a neuron, and the connection between them is a “ligature”. These interactions can be both contact and non-contact, and form a common vector of group behavior. The aim of the study is to develop a methodology for predicting and managing the behavior of social groups based on the analysis of their cognitive and behavioral patterns. The application of this model can be useful for political management, corporate marketing and in the context of online communities. The practical part of the work involves the use of sociological and neurophysiological methods to study large youth groups, which will identify indicators that affect their consolidation and patterns of behavior, as well as develop tools to influence them