Mansurov, V.A. & Ivanova, E.Yu. (2024) The Potential of Modern Youth: Professional Guide-lines, Personal Transformations, Traditionalism and Innovation. Theory and Practice of Social Development. (11), 25–36. Available from: doi:10.24158 ... Mansurov, V.A. & Ivanova, E.Yu. (2024) The Potential of Modern Youth: Professional Guide-lines, Personal Transformations, Traditionalism and Innovation. Theory and Practice of Social Development. (11), 25–36. Available from: doi:10.24158/tipor.2024.11.2 (In Russian).ISSN 1815-4964DOI 10.24158/tipor.2024.11.2РИНЦ: https://elibrary.ru/contents.asp?id=75138153Posted on site: 29.11.24Текст статьи/выпуска на сайте журнала URL: https://dom-hors.ru/teoria-praktika/2024/11 (дата олбращения 29.11.2024)AbstractYouth as an object of study is included in the area of scientific interests of sociologists, psycholo-gists, educators, demographers, and economists. In-depth topical studies of youth issues affect various aspects of the life of this social-demographic group. The potential of youth is considered in terms of its labor and career pro-spects, creative or destructive functions, socio-cultural role in modern society, value orientations, dynamics of needs and targets. The formation of a comprehensive model of the potential opportunities of modern Russian youth in a multifaceted and multifactorial context is an effective direction of a comprehensive examination of the problems that contribute to or hinder the successful realization of youth in modern socio-economic realities and against the back-ground of spiritual and moral transformations, both professionally and personally. The information base of the anal-ysis was scientific works on the specified topic, official statistics data, legislative and administrative documents regulating youth policy; the results of sociological surveys. The article draws attention to a number of negative trends recorded in such aspects of youth life as: educational trajectories, professional guidelines, dynamic changes in value preferences, including family ones; spiritual, moral and national cultural attitudes; health indicators; per-sonal and psychological transformations.