Adamyants T.Z. Semantic shells of modern manipulative technology and can resist them? Tenth Kovalevskie read Adamyants T.Z. Semantic shells of modern manipulative technology and can resist them? Tenth Kovalevskie read / Materials of scientific-practical Conference 13-15 November 2015. / Editor: J. Asochakov. SPb.: Skythia-print. 2015. P. 820-822. Posted on site: 24.11.15Текст статьи.AbstractCommunicative mechanisms of modern information technologies are analyzed. Techniques such as transferring one nomination semantic construct on another, as well as the creation of new meanings that stimulate negative reaction. The impact of modern scientific concepts on the features of communication are analyzed also.