Elena Yu. Rozhdestvenskaya. Qualitative Methods of Online Research

Abstract

The paper discusses the prospects of qualitative sociological research online, with the main focus on survey, observation and analysis of documents. Online conditions require not only the use of innovative technological developments for contact in the field, but also the adaptation of recognized offline methods of interaction between researchers and respondents. The author believes that there is no single solution for or against online qualitative methods. Rather, it is a methodologically diversified access, which combines Internet-based approaches adequate to the current task with the help of proven methods in online research.