Efficiency and qualityof social advertising

Текст статьи на официальном сайте журнала URL: http://teoria-practica.ru/rus/files/arhiv_zhurnala/2017/3/sociology/golenkova-kalmykov.pdf

Abstract

The article describes the problems of social advertising quality and efficiency evaluation. It analyzes their correlation and features. The article proves that suggested by authors quality factors of different influence on target audience are the efficiency factors. The authors developes the efficiency evaluation taking into account the features of the target audience and the social and economic conditions of the Russian regions. The article evaluates the universality of the suggested efficiency developments and social advertising interaction quality.