Institute of Sociology
of the Federal Center of Theoretical and Applied Sociology
of the Russian Academy of Sciences

Adamyants T.Z. Social meanings in global processes and changes: mechanisms and catalysts [monograph] [electronic resource]



Adamyants T.Z. Social meanings in global processes and changes: mechanisms and catalysts [monograph] [electronic resource] / T.Z. Adamyants; Institute of Sociology of the Russian Academy of Sciences. М.: Institute of Sociology of the Russian Academy of Sciences, 2017. -100 p.//Official Portal of IS RAS [Web site]. URL: http://www.isras.ru/publ.html?id=5020
ISBN-978-5-89697-287-7

Posted on site: 16.05.17

Текст книги.


Abstract

Relationship between circulating in the socio-cultural space of meanings, “views of the world” audience and global processes and change is considered in the work. The concept of meaning is considered as existing in any holistic, completed the communicative act, advocacy campaign, a series of interconnected events, etc. layered virtual construct, which focuses on constant motive-target dominant. An important task of social science is the analysis of the meanings that circulate in contemporary socio-cultural sphere, especially those meanings that are created for the purposes of manipulation. An important task is to study the characteristics of response of different groups of audiences, including groups that differ in the quality of understanding the meaning of perceived works, information campaigns. Scientific understanding of effective ways and methods of communicative interactions and their influence on socially important processes are studied in this work too. Affirmative action and interaction between countries, communities, people can only provide a single semantic space and communication, which focuses on dialogue and understanding. The monograph is addressed to researchers of social processes, scholars and professionals in the areas of social communication and personal development.

Content (in russ)