The way of the future as one of the factors in constructing a strategy for social mobility The way of the future as one of the factors in constructing a strategy for social mobilityISBN 978-5-7237-1595-0Posted on site: 19.06.18 AbstractOn the eve of the presidential elections of 2018 in Russia, discussions about the image of the future of the country are increasingly heard. Not only the image of the future of the country, but also the image of its own future is important for a particular voter. The presence or absence of this image and the horizon of life planning mainly determine what kind of activity will be chosen by a person to realize his / her ideal-individual image of the future. Social mobility of the population is also mediated by the degree of formation of the image of the future. The absence of a clear image of the future or its negative color, inability to see or build life prospects can demotivate the population, lead to an increase in social passivity.