Marshak A.L., Rozhkova L.V. Reasons for the sociological interest in the “measurement” of happiness and its empirical forms. «P.O.I.S.K.» (Policy. Social Science. Art. Sociology. Culture.): scientific and socio-cultural journal: М.: RUT (MIIT), 2019. – Edition 3 (74). – 115 p. P. 57-75. Marshak A.L., Rozhkova L.V. Reasons for the sociological interest in the “measurement” of happiness and its empirical forms. «P.O.I.S.K.» (Policy. Social Science. Art. Sociology. Culture.): scientific and socio-cultural journal: М.: RUT (MIIT), 2019. – Edition 3 (74). – 115 p. P. 57-75.ISSN 2072-6015Posted on site: 21.11.19Текст статьи/выпуска на сайте журнала URL: http://xn--80alhidkjhfqo.xn--p1ai/?PAGEN_1=3 (дата обращения 21.11.2019)AbstractThe research of a state, the directions of development and realization of social potential of modern youth is caused by requirement of search of opportunities for ensuring forward development of society. Studying of social potential of youth of a new Russian subject – the Republic of Crimea, allowing to open to carry out comparison with the social potential of youth of other Russian regions is especially important, to reveal the common and peculiar features. On the basis of author’s materials of sociological researches among youth and the secondary analysis of these other researches valuable components of social potential of youth of the Crimea in modern conditions are considered.