Institute of Sociology
of the Federal Center of Theoretical and Applied Sociology
of the Russian Academy of Sciences

Zadorin I.V., Saponova A.D. Dynamics of the Main Communicative Practices of Russians. Communications. Media. Design, 2019, Vol. 4, Issue 3, pp. 48-68.



Zadorin I.V., Saponova A.D. Dynamics of the Main Communicative Practices of Russians. Communications. Media. Design, 2019, Vol. 4, Issue 3, pp. 48-68.
ISSN 2542-1395

Posted on site: 19.12.19

Текст статьи на сайте журнала URL: https://cmd-journal.hse.ru/article/view/10167/11012 (дата обращения 19.12.2019)


Abstract

This article presents complex dynamic of Russian’s communicative practices, based on the ZIRCON Research group monitoring data for the period 2009-2019. Authors highlight three main communicative trends: 1) including new users in digital sphere; 2) appearing of the new communicative practices and redistribution of the audience among different media channels; 3) decreasing trust in Russian media (state TV and radio, newspapers and magazines) and in information from Internet sources as well. At the same time the level of trust in information from social networks and search systems (Google News, Yandex.Novosti) was not changing. It also provides justification for the representative mass survey as a valid method for the research of some communicative practices.