Adamyants T.Z. Current meanings of the modern sociocultural environment. Social sciences and modernity, 2020, No. 5, pp. 121-130.

Abstract

The article refers to the meanings that make up the sociocultural environment and latent,  and  in  some  cases verbally  have  in  any  works, materials, propaganda  campaigns. For social  science  it is important to study the current meanings that influence socially significant processes. Such a task  is especially important in the situation of modern information (meaningful) wars, which are aimed at  radically reformatting the pictures of the world of millions of people. Concept “meaningˮ is seen as a  complex multi-level structure (construct) that is focused on the institutional (motive-target) dominant.  Methods of creating manipulative meanings are discussed in the article: it is the variability of terms and  meanings at the middle levels of the constant semantic structure; creating fashion on destructive ways of  communicating; manipulation of the interest inherent in most people to immorality and injustice. Mass  development of understanding skills in the field of social communication is, according to the author, an  important condition of people's ability to resist the meaningful projectiles of modern semantic wars and  the success of social adaptation processes. The article refers to the meanings that make up the sociocultural environment and latent, and  in  some  cases verbally  have  in  any  works, materials, propaganda  campaigns. For social  science it is important to study the current meanings that influence socially significant processes. Such a task is especially important in the situation of modern information (meaningful) wars, which are aimed at radically reformatting the pictures of the world of millions of people. Concept “meaningˮ is seen as a complex multi-level structure (construct) that is focused on the institutional (motive-target) dominant. Methods of creating manipulative meanings are discussed in the article: it is the variability of terms and meanings at the middle levels of the constant semantic structure; creating fashion on destructive ways of communicating; manipulation of the interest inherent in most people to immorality and injustice. Mass development of understanding skills in the field of social communication is, according to the author, an important condition of people's ability to resist the meaningful projectiles of modern semantic wars and the success of social adaptation processes.