Adamyants, T.Z. (2020). The scientific and socio-humanitarian significance of the semio-sociopsychology concept of social communication (for the anniversary of the outstanding Russian scientist T. M. Dridze). Communication. Media. Design, 5(3): 90-102.

Текст статьи на сайте журнала URL: https://cmd-journal.hse.ru/article/view/11804 (дата обращения 12.01.2021)

Abstract

The importance and contribution to social and humanitarian science and practice of the semio-sociopsychological concept of social communication developed by Russian scientist T.M. Dridze is discussed in this article. Such crucial features of this concept, such as the concentration of the subject of analysis on social senses and the peculiarities of their understanding and interpretation by different groups of people, as well as the idea of the constant sense (within the framework of a holistic, completed communicative act) as a latent multi-level structure of communicative and cognitive programs focused on author's intention, are considered here. The method of intention (motive-targeted) analysis, which is developed within the framework of this concept, allows, first, evidence-based selection of the constant senses of the studied works and materials; secondly, there is the possibility of differentiating audiences by sociomental groups (by quality of understanding); thirdly, there is the possibility of mass sociomental development of people.