Farakhutdinov Sh.F. Evolution of the sphere of social research in the context of the phenomenon of DIY Research. In: Modern society in conditions of socio-economic uncertainty. XV International Scientific Conference Sorokin Readings: Collection of materials. - Moscow: MAKS Press, 2021 .-- P. 192-194. - (Electronic edition of complex distribution). Farakhutdinov Sh.F. Evolution of the sphere of social research in the context of the phenomenon of DIY Research. In: Modern society in conditions of socio-economic uncertainty. XV International Scientific Conference Sorokin Readings: Collection of materials. - Moscow: MAKS Press, 2021 .-- P. 192-194. - (Electronic edition of complex distribution).е-ISBN 978-5-317-06609-3DOI 10.29003/m2013.978-5-317-06609-3Posted on site: 14.07.21Текст статьи/сборника на сайте организатора конференции URL: http://www.socio.msu.ru/documents/sorokinsbornik2021.pdf (дата обращения 14.07.2021)AbstractResume: The article is devoted to the phenomenon, which is fixed in the English-language literature in the form of the term DIY Research (English Do It Yourself - do it yourself). These are studies using online methods that can be carried out by anyone independently, regardless of the level of professionalism. The main advantages and disadvantages of DIY research are shown. An assumption is made regarding the consequences of the evolution of the sphere of social research. Key words: sociological research; marketing research; DIY Research; online methods. The article is devoted to the phenomenon, which is fixed in the English-language literature in the form of the term DIY Research (English Do It Yourself - do it yourself). These are studies using online methods that can be carried out by anyone independently, regardless of the level of professionalism. The main advantages and disadvantages of DIY research are shown. An assumption is made regarding the consequences of the evolution of the sphere of social research.