Golbraikh, V. B. (2021), “Environmental conflict on the agenda of social network”, Research Result. Sociology and management, 7 (2), 102-115.

Abstract

This work is devoted to the analysis of the extent to which the “garbage conflict” in the Russian region has become an agenda setting on the “Vkontakte” social network. The conflict over landfills has become one of the most notable environmental conflicts in Russia in recent years. Media coverage is one of the most important factors in the success or failure of social movements. At present, the presence of their problem on the agenda of not only traditional media, but social networks is playing an increasing role for social movements. The study analyzed the extent to which users of the social network could see the “garbage conflict” in the Arkhangelsk region in various types of communities of the social network VKontakte. In addition, the ways of disseminating information about the conflict in the social network were analyzed. The method of manual content analysis was used. The analysis showed that during the conflict, protesters actively used the social network VKontakte, creating communities dedicated to the struggle against the construction of landfills. At the same time, the problem of landfills did not turn out to be closed in specialized communities of the social network. However, the analysis showed that the agenda of the “garbage conflict” could not significantly go beyond the territorial communities of the regions directly affected by this problem. At the same time, not only communities, but also the pages of individual users of the social network have become one of the most important ways to disseminate information about the conflict.

Content (in russ)