Bulletin of the Institute of Sociology (Vestnik instituta sotziologii) 2019, No 31 Тopic of the Issue: Ethnicity in a multicultural world About This Issue. P. 8-15 Ethnicity in a multicultural world Guzel I Makarova Significant events as the basis of regional branding strategies in Tatarstan. P. 16-35 Pavel V Fadeev Libraries’ potential for developing readers’ identities (the example of Ufa). P. 36-54 Nataliya S Mastikova Attitudes towards migrants and the changes they bring, in assessments of Russians and Europeans. P. 55-71 Anna A Endryushko «Mind in Russia, the soul in Azerbaijan»: identities of Azerbaijani immigrants in Russia. P. 72-91 Ekaterina Y Kosevich Spanish mass-media on Latin American migrants: between fear and pity. P. 92-110 Vitaly N Naydenko Probability of extremist threats within the ethno-national realm manifesting in Russia. P. 111-125 Sociology of Education: Modern Problems Garold E Zborovskiy, Polina A Ambarova Trust in universities as a factor for overcoming educational inefficiency. P. 126-149 Alexandra G Filipova, Alena V Vysotskaya Educational inequality in Russian schools: the influence of territorial factor. P. 150-163 Sociology of Youth: Values and Their Formation Yulia A Zubok, Vladimir I Chuprov Self-regulation of life purpose values in youth cultural space. P. 164-186 Valentin G Nemirovsky, Anna V Maltseva Competition as a value of working youth in the Tyumen region. P. 187-201 Motives of citizens’ activity Igor Y Kiseliov, Natalia V Ovchinnikova, Anna G Smirnova The economic behavior of people living in apartment buildings. P. 202-219 Zinaida A Butueva Volunteer activity among the elderly: features and participation motives. P. 220-230 Anastasia I Voronkova Meta description of female business engagement scenarios. P. 231-248 Sociology of Labor Irina P Popova Independence in professional activity: a glance at long-term trends. P. 249-267