HUMANITIES OF THE SOUTH OF RUSSIA Scientific - educational journal 2019. No5 Table of Contents To the Readers p.9-15 To the 100th Anniversary of Yu.A. Zhdanov Antagonism and Contradiction: on the Issue of Analysis of Public Relations Yuriy A. Zhdanov p.16-30 Yu.A. Zhdanov’s Ideas in the Context of Sociological Analysis of Post-Reform Russian Culture Mikhail K. Gorshkov p.31-44 Give Yourself to the Spirit, Give Yourself to a Friend Zory Balayan p.45-49 Yu.A. Zhdanov and Islamic Research in the South of Russia: Status and Prospects Igor P. Dobaev p.50-63 My Teacher Yu.A. Zhdanov Viktor V. Krivopuskov p.64-65 Yu.A. Zhdanov on Heuristic Potential of Hegel's Philosophy of Nature Таmara P. Matyash p.66-77 PHILOSOPHY AND SOCIETY Social Inertia in the Dynamics of Sociocultural Changes in Russian Society: Specifics of Scientific Discourse and Methodological Parameters of the Research Maxim A. Gnatyuk p.78-96 Ethnic and Urban Identities: Confrontation or Complementarity? Murat M. Zyazikov p.97-112 Ethnic Identity in Social Processes: Theoretical and Methodological Problems of Scientific Research Maryna A. Igosheva p.113-124 The Phenomenon of Propaganda in the Period of National European States’ Formation Elena M. Morozova p.125-133 The Military Security of Modern Russia in the Context of the Spread of Hybrid Political Technologies Olga M. Shevchenko, Lyudmila L. Shtofer p.134-148 Global Aspects of Nationalism’s Development as a Form of Regionalization and Separatism Olga A. Yanchenkova p.149-158 SOCIAL STRUCTURE AND SOCIAL INSTITUTIONS IN MODERN SOCIETY Typological Features of the Modern Russian Family as a Source of Reproduction of Social Inequality Anna V. Aperyan p.159-168 The Dynamics of Urban Metabolic Subculture in the Context of Formation of New Sociocultural Reality Valentin P. Babintsev, Galina N. Gaidukova, Zhanna A. Shapoval p.169-178 Demonstrative Youth Consumption in the Context of the Expansion of the Information Society and Global Digitalization Sergey S. Chernykh, Konstantin V. Vodenko, Angelina M. Kovalenko, Ilya V. Chernov p.179-189 Self-Realization of Students in the Work of Intra-University Small Innovative Enterprises as a Factor of Social Well-Being Zalina A. Makoeva, Radina M. Zheligotova, Aues M. Kumykov, Bashir B. Hubiev p.190-197 Religious Orthodox Tradition and Russian Modernization: an Evolutionary Development or Radical Changes? Maria A. Podlesnaya p.198-213 Social Inertia, Modernization and Archaization in the Trajectory of Sociocultural Dynamics of Modern Russian Society Vitaliy S. Pusko, Nikolay G. Skvortsov, Gennady A. Vorobyov, Svetlana A. Liausheva p.214-223 Institutional Transformations as a Way to Overcome Social and Economic Inequality in Modern Russia Anna I. Yakovleva p.224-237 CULTURE AND GLOBALIZATION Features of the North Caucasian Culture and Its Influence on Regional Socio-Economic Development Mariyam G. Agaeva p.238-247 International Consent in the Consciousness and Everyday Culture of Youth in the Rostov Region in the Context of Migration Processes in the South of Russia Yana V. Artamonova, Dmitry N. Mishchenko, Oksana Yu. Uzunova, Azamat Kh. Luyev p.248-259 The International Political Vector of Social Activity of National-Cultural and Confessional Associations in Russia (on the Example of the Rostov Region) Andrey V. Bedrik, Natalia K. Bineeva, Angela N. Dyachenko p.260-268 Cult Phenomena of Russian Civilization through the Prism of Art and Design Viktor O. Pigulevskiy, Lyudmila A. Mirskaya p.269-283 ECONOMY AND MANAGEMENT Model of Digital VAT Administration as a Tool to Reduce Tax Risks Vera A. Stroiteleva p.284-294 SCIENTIFIC LIFE XIV Zhdanov Readings Dedicated to the 100th Anniversary of Yuri Andreevich Zhdanov’s Birth p.295-299 BOOKS SUBMITTED TO THE JOURNAL Books Submitted to the Journal p.300-306 RULES FOR AUTHORS Rules for Authors p.307-311